, the online savings community and deal provider, faced a crowded market and increased pressure to bring consumers to its website and keep them there.

To gain the attention of consumers and business partners, HORN leveraged “DealPros” – money saving experts who contribute to’s online community.

HORN secured DealPros local media coverage to build momentum for  national press. HORN then launched Savings Nation, a campaign of local couponing classes to gain media attention and consumer awareness for the brand.

  • Obtained consumer press coverage for DealPros who became brand ambassadors to differentiate from other coupon and deal sites.
  •’s executives to placed commentary on the e-commerce and online deal industry in trade and business press.

HORN’s efforts played a key role in differentiating from other deal and coupon sites while also showing consumers that the company had valuable content to keep them coming back.


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