Savings.com, the online savings community and deal provider, faced a crowded market and increased pressure to bring consumers to its website and keep them there.
To gain the attention of consumers and business partners, HORN leveraged “DealPros” – money saving experts who contribute to Savings.com’s online community.
HORN secured DealPros local media coverage to build momentum for national press. HORN then launched Savings Nation, a campaign of local couponing classes to gain media attention and consumer awareness for the brand.
- Obtained consumer press coverage for DealPros who became brand ambassadors to differentiate Savings.com from other coupon and deal sites.
- Savings.com’s executives to placed commentary on the e-commerce and online deal industry in trade and business press.
HORN’s efforts played a key role in differentiating Savings.com from other deal and coupon sites while also showing consumers that the company had valuable content to keep them coming back.