One of Rovi’s key assets is the company’s extensive database of entertainment metadata: the program information we see in on-screen guides. This extends to many types of entertainment, from TV and movies to music, books and games. Rovi generates and supplies the rich media, basic facts, original editorial, premium imagery and other features that can enhance apps, websites, devices, services and interactive program guides.
In order to raise Rovi’s leadership profile for an otherwise overlooked topic, we set out to highlight the undeniable relevance of metadata. This initiative increased awareness for Rovi through media-related activities, including proactive outreach, content creation, events, speaking opportunities and creative programming.
The Finn team kicked off activities at the International Consumer Electronics Show (CES) by securing 58 briefings with key press and analysts. We also hosted a CES industry analyst breakfast with more than 40 attendees. To supplement editorial pitching efforts, we leveraged Rovi’s “Life of Data” video to ensure key media were educated on the entire process of creating metadata.
Following, we aligned Rovi with the Winter Olympics and offered media an in-depth look at how Rovi worked around the clock to update program information as new world champions emerged. We secured 11 radio broadcast interviews reaching more than 200 affiliates nationwide, explaining that any time a person pressed the “Info” button on their remote control in a Rovi metadata-powered television experience, it was Rovi’s real-time information they saw. In conjunction, we facilitated a media day at Rovi’s “Olympic War Room” in Radnor, Pennsylvania to bring the Olympic metadata creation to life for target publications, including The Philadelphia Inquirer, Multichannel News and NHK’s TV film crew.
Furthermore, we established thought leadership via four guest articles placed in six target trade publications. We also created a first-of-its-kind metadata industry research report with influential industry analyst firm, nScreenMedia. And finally, the team secured five speaking opportunities, including engagements at CES and SXSW.
In just four months, the team secured:
- 60,100,483 impressions
- 48 unique coverage placements
- 11 radio broadcast interviews reaching more than 200 affiliates nationwide
- 120+ media briefings and analyst engagements
- 74 media briefings
- 9 analyst briefings
- 40+ industry analyst breakfast attendees at CES 2014
- 6 contributed article placements
- 5 secured speaking engagements
- 4 in-depth, in-person media demos