The Association of American Universities (AAU) represents 62 public and private research universities that are focused on education, innovation, scholarship and identifying solutions to critical issues facing our nation. Nearly half of all U.S. doctoral degrees and 55% of science and engineering degrees are awarded by the 60 AAU members based in the U.S.
Our efforts have focused on building awareness among Washington, DC-based policymakers of the importance of the various missions of AAU members and other research universities.
We took advantage of the iPhone 6 launch to highlight the critical contributions university researchers have made to smartphones and mobile devices. An interactive microsite lets viewers see the key components of smartphones that were based on federally funded university research.
We used an op-ed penned by AAU President Hunter Rawlings III for U.S. News & World Report and a targeted email campaign to key congressional staff, White House and other administration officials, think tanks, and media to drive traffic to the site.
As a result of our ongoing media outreach, President Rawlings was invited to write an op-ed for the Washington Post’s Sunday Outlook section in which he focused on the mistaken categorization of higher ed as a commodity and was interviewed by The New York Times for its article highlighting the importance of improving teaching in undergraduate STEM (science, technology, engineering and mathematics) courses, an important AAU initiative.
And we helped create an AAU storytelling campaign that highlights research conducted by undergraduates. The stories let students speak directly about that research in their own words, showing the value of an undergraduate education at a research university.