A proactive thought leadership campaign was strategized and initiated to raise the firm’s profile and gain recognition among up-and-coming technology companies as the financial partner for disruptive technology companies. PCS holds two annual flagship conferences: its annual technology investment banking summit in San Francisco in March and a technology leadership forum in Vail in August. Both events were seized as opportunities to drive awareness of the firm’s track record and differentiators, specifically among targeted, industry-relevant audiences via digital and social media.
For PCS’s San Francisco Tech Summit, a fully integrated social media plan was designed and executed, securing more than 1.1 million conference hashtag impressions across social media (#PacCrestETS). Data revealed that the conference hashtag outperformed those of bigger-name firms – such as Morgan Stanley and Wells Fargo – by more than 66 percent.