Creating a Global Brand: NO MORE -- Together with key celebrity advocates and virtually every major U.S. organization working to prevent domestic violence and sexual assault, Finn Partners helped launch the first unifying symbol for these hidden issues in a way that galvanized public, corporate and nonprofit support, and generated widespread media visibility.

In the making since 2009, in 2011 Finn Partners helped develop the messaging platform for the “NO MORE” movement, an effort like the pink breast cancer ribbon, designed to have a dramatic impact on social awareness and support for Domestic Violence / Sexual Assault prevention. Finn Partners continues to serve as ongoing public relations counsel. The Agency organized the national public launch event on Capitol Hill for NO MORE on NO MORE Day (March 2013), and developed the content and concept behind the first NO MORE website and toolkit which equips advocates with easy ways to integrate and share the NO MORE symbol in their communities. The launch of the celebrity NO MORE PSAs in Sept. 2013, and partnerships with Viacom and the National Football League in 2014, dramatically expanded NO MORE’s reach. Finn Partners has worked with NO MORE and its partners to release research, generate visibility for PSAs, activate NFL players and fans on social media, engage local communities in activism through events like “NO MORE Week,” and secured thoughtful, top-tier media coverage for the campaign for the last three years.

Results

The Launch, March 2013: 65 online / 31 broadcast media placements, 216M impressions, including ABC News, features from USA TODAY, AD Age and PR Week.

The NO MORE PSAs, Sept. 2014: Audience 1.4B+ / Earned media impressions: 1.8B+ including The New York Times.

The Super Bowl, Feb. 2015: The NFL donated airtime valued at $4.5M. Secured 100M+ viewers (live), 5M+ on YouTube. Gained 10,000 new NO MORE online subscribers.

NO MORE Week, March 7-14, 2015: 160+ Grassroots Events, 127M media impressions

The NO MORE Network: Online subscribers have grown from 4,577 (March 2013) to 45,000+ (Feb. 2015).

Facebook: 4.8k likes (March 2013) to 67k+ (April 2015) Twitter: 4.5k follows (March 2013) to 35.7k (April 2015).

Related Expertises

  • CSR & Social Impact
CSR & Social Impact

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