In 2015, Finn Partners was tasked with building awareness for Meritas and its network of 10 college preparatory schools, within highly competitive markets containing already well-established private schools.
Finn Partners implemented an aggressive media relations strategy focusing on educating business, parenting and education press at the local and national level. We complemented these efforts through social media and community management to build online awareness and organic search. Resulting coverage in top-tier media outlets increased awareness and supported key areas of growth. So much so, that Meritas was recently acquired by global education leader Nord Anglia Education in one of the largest deals in private PK-12 education history.