With more than 3,000 exhibitors and 170,00 attendees, it can be challenging for brands to stand out in interesting and meaningful ways at the yearly International Consumer Electronics Show (CES). But at CES 2015, Finn Partners helped Logitech amaze crowds by parading Logitech’s bold aesthetics and go-anywhere features in daily #LogitechStyle fashion shows at the Las Vegas Convention Center monorail station.

Complete with Logitech’s latest products, fashionable clothing from partner company BetaBrand, visual advertising, models, a real runway, and a step-and-repeat photo booth activation, Logitech was the first brand monorail riders saw (estimated at 30K people per day) as they arrived at the show. The Finn team amplified the onsite rush with a Twitter promotion for CES attendees and people at home, driven by the hashtag #LogitechStyle, to win products from Logitech and clothing from BetaBrand.

Related Expertises

  • Technology
Technology

Leading the way in communications to support the world's innovators.
Learn More