Levy Restaurants is the official dining and hospitality provider at more than 100 high-profile sports and entertainment venues and events across North America, including the highly-celebrated Kentucky Derby. In recent years, the Derby earned a reputation as the preeminent sports dining event, thanks to Levy’s behind-the-scenes work in the kitchen.
In 2015, Finn Partners brought Levy Restaurants out of the kitchen to put a face (and brand) on the Derby fan experience. Months ahead of the event, we broke news of a first-of-its kind self-service cocktail platform, garnering early headlines around beverage technology. We followed early outreach with an aggressive race day media push securing coverage of Levy Restaurants’ chefs, beverage directors and exclusive Derby party recipes resulting in our most successful year of coverage around this showcase event.
- 67 placements
- 180M impressions
- Four national broadcast segments in two days
- Increased YoY media coverage by 100 percent
- Increased “Levy Restaurants” branding in coverage by more than 300 percent