Awarded the Jamaica Tourist Board account in 2003, Finn Partners created the Genius of Jamaica campaign as an umbrella platform from which we generate positive media coverage through uniquely Jamaican themes that have substance, news and entertainment value.

Through the Genius of Jamaica program, Finn Partners focused on the diversity and genius of the country in its cuisine, design, fine arts, music, natural beauty, sports, literature, and its hospitality industry. Jamaican celebrities were used as ambassadors to spread the word about Jamaica and its Genius attributes.

To galvanize both consumers and key trade audiences, the Agency’s approach consisted of a strategic roll-out of public relations, special events, retail and radio promotions, and partnerships.

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