Since 2008 we have been privileged to represent key schools at Indiana University, notably its top-ranked Kelley School of Business, School of Public and Environmental Affairs, Maurer School of Law and also supporting university-level initiatives in partnership with Indiana University Communications. Our work has involved strategic planning and media relations including, but not limited to, underscoring leadership and perspectives of President Michael A. McRobbie and multiple deans; raising awareness of new schools, programs, curricula, students and alumni and, notably, faculty research and expertise across dozens of disciplines. Sample highlights include reinforcing the university’s leadership position in reducing student borrowing and boosting financial literacy; increased recognition of the pioneering Kelley Direct, the first online MBA program among top-ranked schools; assisting with media coverage of faculty in the new School of Global & International Studies – before there was a dean, curricula or building; launching Kelley’s Business of Medicine MBA, the only program tailored for working physicians; having an expert “voice” represented in most major national/international law and policy-related news; and securing President McRobbie’s participation in a high-profile New York Times conference on higher education. Media placements – citations, feature articles, profiles and opeds – appear regularly in such outlets as The New York Times, The Wall Street Journal, NPR, PBSNewsHour, BBC, Bloomberg News, Financial Times, Politico, AP, ThomsonReuters, “Marketplace,” Politico, Washington Post, Quartz, BuzzFeed, Mashable and The Huffington Post, among many others.

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