To raise awareness of IEEE, Finn Partners developed tailored strategies and programs tailored to elevate the visibility of the thought leadership of IEEE members across relevant technology-driven industries in the US, UK, Japan, China, India and Brazil. Additionally, we were tasked with building a vibrant and engaged social community that consistently produces content that sparks audience conversations.
Finn Partners created multi-faceted, integrated campaigns around newsworthy hot topics that IEEE could “own,” such as intelligent transport, computing and sustainability. Each program involved the team developing media materials, including strategic press releases, interactive digital campaigns, videos and/or infographics to highlight cutting-edge work and interesting technologically-driven predictions. The team also helped draft and pitch articles by expert IEEE members about innovation relevant to hot topics in top-tier media. Ongoing proactive media outreach was also conducted to have these IEEE experts commenting on breaking news events.
In addition to pitching IEEE experts, we created a thought-leadership program that included a partnership with the Clinton Global Initiative, as well as the development of integrated campaigns around IEEE’s presence at a number of industry events, such as CES (US), Mobile World Congress (EMEA), Futurecom (Brazil) and EcoProducts (Japan). In the digital arena, Finn Partners established IEEE’s online voice by building, growing and sustaining Facebook, Twitter, YouTube, Google+ and Instagram communities. Each of the respective channels houses a consistent flow of engaging social media content and campaigns to support overall IEEE visibility and credibility.