Hollins University is Virginia’s first chartered women’s college, established in 1842. Its undergraduate liberal arts curriculum remains all women; men are admitted to its graduate level programs. Our focus has been to increase Hollins’ visibility, highlighting its academic rigor and the value of an all-women’s undergraduate educational environment.
Working closely with the president and her communications team, we have identified themes and storylines and have refined the institution’s key media messages. The voices of Hollins students are rich and compelling, as are those of its impressive faculty and successful alumnae. We regularly target national top-tier and higher education outlets as well as regional media important to current and potential Hollins students, their families and alumnae.
By showcasing Hollins’ strengths – including its strong creative writing and science disciplines – we support Hollins’ mantra: “Women who are going places start at Hollins.” Also, we have grown President Gray’s profile through feature story placements in Education Dive and op-ed placements in The Washington Post, The Richmond Times-Dispatch and The Hechinger Report, as well as creating opportunities for her within LinkedIn and POLITICO.