The agency represented Hilton and its portfolio of brands in the full- and focused-service categories, as well as luxury and lifestyle, including Hampton by Hilton, Hilton Garden Inn, DoubleTree, Embassy Suites by Hilton, Waldorf Hotels and Resorts, Conrad Hotels and Resorts, Canopy by Hilton, Hilton Hotels & Resorts, and launched the Curio Collection by Hilton brand.
Finn Partners promoted each brand as a segment leader in the hotel industry through the launch of new products, development of emerging markets, innovative products, new technology, and its robust pipeline. The agency worked closely with the portfolio of brands to tell their development story to generate greater awareness in the development and trade community, thereby positioning brands as frontrunners in the industry consistent with their evolution and organic growth. The agency created a campaign utilizing global brand heads as ambassadors, establishing each as an industry expert with media and through high-level key speaking opportunities. In addition, Finn Partners strategy ensured Hilton was represented in trend and feature stories.
By creating multi-brand story and pitch opportunities, the agency generated feature coverage among major trade, development, real estate, franchise and business media, developing greater awareness of Hilton's phenomenal growth among its target audiences (investors, developers, and stakeholders). The agency successfully positioned Hilton as an industry leader and promoted its global strength in the development and trade community. Over one year, trade and development PR program increased media impressions for one Hilton brand by 297%. Executive interviews with top tier media increased four times the previous year.