The global supply chain has a new role for companies – no longer a mere mover of goods, today’s supply chain is a complex intersection of global commerce and global reputation. For many companies, such as Finn Partners' client GT Nexus, an agile, nimble and responsible supply chain can be a powerful competitive advantage or reputational asset.
Finn Partners has been creating and implementing an assertive media relations program for GT Nexus since 2010. The Agency's work has helped GT Nexus elevate supply chain and tell its story to C-level decision-makers.
Dozens of tier one business press placements from Finn Partners' award-winning PR program have helped GT Nexus more than double in size, disrupting the old ways of one of the world’s largest industries and raising the profile and appreciation for supply chain management among C-suite players. The media coverage and GT Nexus' increased brand stature are directly tied to Board-driven sales leads from some of the world’s leading companies, and GT Nexus sales and marketing staff frequently leverage media coverage generated by the program in outbound sales and marketing efforts.