Good Deeds Day, a brand platform for the Arison Group in Israel, is an annual tradition of good deeds. All over the world, hundreds of thousands choose to volunteer and help others, putting into practice the simple idea that every single person can do something good to improve the lives of others and positively change the world.
Finn Partners' goal in year one was to launch Good Deeds Day in the U.S. and grow awareness and participation each consecutive year. Finn Partners was additionally tasked with crafting a platform to publicize Shari Arison’s book, Activate Your Goodness (Hay House). The Agency is currently in its third year of building the brand.
For the past three years, Finn Partners has elevated awareness of the Good Deeds Day movement by securing top-tier national media and engaging communities on a local level. In Year One, Finn Partners anchored the launch of Good Deeds Day in the U.S. by partnering with ABC/Live Well Network and Clear Channel Radio to create our “Takeover of Times Square.” Thousands participated including over 800 attendees and 8 Non-Profit Partners including Habitat for Humanity, and the Girl Scouts. Raising the bar in our second year, Good Deeds Day “Took Over NYC” in our branded bus. Populated by volunteers from various organizations including The Mayor’s Office and NYC Service, we traveled to various locations such as The Children’s Museum and City Arts to “Do Good.”