Forbes Media is one of the most trusted information resources for business leaders in the world, a symbol of success, free enterprise, entrepreneurial capitalism and people who are changing the world. But as media and publishing evolved, Forbes was still viewed as a print entity. Digital and social drove their new model, yet the industry was unaware of the transformation on the advertising and journalism side.
Forbes turned to HORN to reestablish the traditional media company as a “96 year old start-up.”. HORN positioned Forbes as experts in:
- Media and advertising technology through opportunities for speaking
- Industry commentary
- Contributed content
HORN fine-tuned the Forbes BrandVoice messaging to position it as the leading offering for brand journalism and the first solution of its kind for advertisers, by securing coverage in key advertising outlets. HORN’s aggressive strategy focused on telling the Forbes evolution story, targeting top influencers in digital media, advertising and publishing.
In 2012, Forbes achieved its best profit performance in five years, citing increasing digital revenue as key. Forbes.com also saw unprecedented growth with over 25 million unique visitors, according to comScore.
Coverage of Forbes’ changes included: NPR “On the Media,” The New York Times, AdAge, Adweek, Digiday, PaidContent, BtoB Magazine. In addition, Forbes won, Ad Age's 2013 Magazine A-List, 2013 Webby Awards: “Best Magazine Website,” Adweek’s 2013 Hot List: “Hottest Business Publication”.