The organization — which provides integrated brokerage services and solutions including capital markets, asset and portfolio management, trust and wealth management — adopted a long-term media relations and executive visibility campaign that would place its experts in news stories and facilitate new media relationships.
Applied across six divisions of D.A. Davidson, the campaign focused on nine media markets and broad, national coverage. Work centered on preparing and training senior leadership and subject matter experts for speaking and media relations opportunities. These tactics also involved maintaining relationships with 100 D.A. Davidson spokespeople across lines of business and consistently facilitating introductions and relationships with top-tier national and regional media contacts.
During the six-year engagement, the media relations team consistently positioned D.A. Davidson experts in top-tier financial services media, including CNBC, Fox Business and The Wall Street Journal, as well as in trade publications, such as On Wall Street, Financial Advisor, Bloomberg Business and investment banking industry verticals. D.A. Davidson’s brand and reputation were elevated in the minds of key audiences.