The Agency's Research team conducted online surveys among 1,000 consumers in both the U.S. and the UK to ensure robust samples in both countries. The research revealed that a significant portion of those surveyed had password management strategies that were inadequate, antiquated, and extremely risky from a security perspective. The findings highlighted the inconvenience of passwords, with more than one-in-four saying they easily enter 4,000 individual passwords a year, one-in-three saying they have been forever locked out of an account due to forgetting a password, and a significant amount of consumers even saying that managing passwords is more annoying than waiting in line at the DMV or setting one’s cell phone to “The Macarena” for a year. Additionally, the findings found that passwords were a significant liability for employers in particular, costing them real money in lost productivity, while also putting their data at risk due to employees’ poor password management practices. The research also showed that an average 100-person company loses around $42,000 (or around £26,000) per year in productivity to people trying to remember their passwords.
The research findings were leveraged to generate awareness of Centrify as a leader in its field via a satellite media tour that included over 20 TV and radio stations, reaching 700,000+ viewers, and receiving a vast amount of coverage in both the UK and the US, from outlets including The Daily Telegraph, The Daily Mail, TechWeek Europe, eSecurity Planet, eWEEK, and Mobile Enterprise.