To support the launch of the release of the new Avast 2015 suite, Finn Partners organized a European media tour for the CEO and the COO of Avast, who visited Germany, France and the UK in just three days.
Finn Partners organized a round table in each market with journalists to discuss a pan-European study conducted by Avast on the safety of Wi-Fi hotspots.
The various events conducted in London, Munich and Paris were a great success:
- More than 40 journalists were briefed on both the study and the new Avast 2015 suite
- More than 150 articles were generated
Following the success of the launch, Avast extended its relationship with Finn Partners France to a retained programme beginning with the team providing support at Mobile World Congress 2015.Since then, Finn Partners France has managed a proactive media relations campaign incorporating both product and thought leadership activity.
The results speak for themselves. Since February 2015 the team has generated over 500 pieces of coverage - an average of more than 40 articles per month – and set up interviews with publications including Femme Actuelle, ZDNet.fr , the News Techno, Le Parisien, La Tribune, and AFP.
Mobile World Congress 2016 gave the team another excuse to increase coverage of Avast - more than one hundred articles were generated, and Avast was featured on the morning programme of news channel BFM Business, broadcast on radio Europe 1.