We worked with APA to distill the standards into a succinct and engaging curriculum, and lesson plans that can be easily adopted by and taught in schools in advance of major firework holidays like the 4th of July.

We edited and designed an engaging set of guides for teachers and students. When if came time to develop companion videos, we avoided the common “educational video” style in favor of a series of five animated infographic videos, created start to finish by our team, and aligned with the chapters within the written guides.

APA is now actively working with local school districts across the country to adopt the curriculum and promote firework safety among children, as well as repurposing the videos for their social channels.

 The Creative:


Additional videos may be view here.


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