For the last three years, Finn Partners’ activities have included but were not limited to managing all news announcements including partnerships with Michelin-starred chefs and renowned artists and designers, product additions and renovations, inaugural routes, and fresh programming, press trips with top tier media, special events featuring pop-ups, branded runs and lounge openings, interviews and thought leadership for CEOs, crisis counsel and communication during and in the aftermath of the 2015 Paris attacks and providing competitive analysis and monitoring for Air France-KLM and competitors positioning in the market.

Results

  • An example of Finn Partners’ success with Air France-KLM was their work on the announcement of Michelin-starred chef Daniel Boulud’s dishes being created for Air France. The agency conducted a press trip, secured interviews and managed all communications before, during and after the announcement of the partnership. Finn Partners’ work garnered nearly half a billion earned media impressions, which provided more than $19 million in ad value. Top placements included The New York Times (print and online), AFAR, Conde Nast Traveler, Travel + Leisure, Food & Wine, Forbes and many more.  Even after one year, this angle remains strong and the team continues to promote it landing top-tier coverage.
  • In 2016, Finn Partners’ overall yearly communication plan and implementation garnered more than 1.5 billion media impressions with an equivalent of more than $62 million in ad value for Air France-KLM.
  • Finn Partners has been Air France-KLM’s agency of record for three consecutive years and in total 12 non-consecutive years.

Related Expertises

  • Travel/Lifestyle
Travel/Lifestyle

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