Only a year old at the time, Adify, a technology platform provider that enables media companies to create vertical ad networks, came to HORN as a largely unknown player in the online advertising space, with only 30 customers altogether.

The team set two objectives: establish the category of vertical ad networks; and position Adify as the market leader.

  • Establish a new category in online advertising vertical ad networks
  • Highlight and profile the success of media companies working with Adify
  • Court entrepreneurs who were empowered to start their own networks through Adify
  • Establish CEO Russ Fradin as industry resource and thought leader
  • News of ad network customers from Adify every other week
  • Announcements of technology innovation to differentiate the company
  • Frequent byline contributions in top industry trade outlets
  • Rapid response to industry stories on growth of ad networks
  • Secured speaking opportunities for CEO at industry conferences
  • Landed Associated Press story to break Adify acquisition news

In just eight months, Adify found itself atop the market with 120 new customers. Even more noteworthy: the company became the largest online advertising acquisition in 2008 when Cox Enterprises purchased it for $300 million.

  • Adify coverage of acquisition in Associated Press, BusinessWeek, The New York Times, TechCrunch, Wall Street Journal and other top-tier media
  • CEO speaking appearances at IAB MIXX, OMMA Global, ContentNext EconAds
  • Adify byline contributions in Mediaweek, MediaPost, ADOTAS and others
  • CEO included in entrepreneurs book by Silicon Valley influencer Sramana Mitra

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