January 18, 2019
Last week Forbes wrote about We Work, the office space sharing giant, and the company’s rebrand. Through connections with the author and some agile thinking from a Finn PR leader, our own Joe Walsh was quoted on the big three reasons that companies like We Work undertake the rebranding process. We Work represents reason number one: “The company and/or its markets have changed, and the current brand does not reflect who the company is or aims to become.”
More reasons why in the short article here.