Professional Experience
My professional journey began in the fast-paced Israeli high-tech scene, where I quickly learned to adapt and take initiative. Often working as a one-person marketing team, I wore many hats—managing everything from social media and PR to messaging, paid ads, and beyond. That experience gave me a strong foundation for being agile, solution-oriented, and a critical thinker—elements that guide my work today.
I now lead the FINN Israel digital communications team, where I specialize in healthcare and sustainability—supporting clients who are literally changing the world through innovation and cutting-edge technology. Our team builds smart, tailored strategies that help organizations stand out across digital platforms, from thought leadership and social media to paid campaigns and competitive insights.
When I sign off for the day, I know I did more than send emails or push buttons. I’m part of a team working to amplify ideas that matter and support companies making a real impact on people’s lives and the planet.
Don't follow the flow, be the flow.
- Shawn Carter
How'd you get here
I started dribbling a basketball when I was around five or six and went on to play for many years. I loved the grind, the competition—but most of all, I loved being part of a team and stepping up to lead when the moment called for it.
When I entered the professional world, I quickly realized those same values still applied. The opportunity to be part of a team, to build one, and to lead one continues to drive me. A key ingredient in doing that successfully is communication—shaping the right message, finding the right audience, and making sure that the audience is ready to listen. That’s exactly the kind of work we do every day.