OUR WORK ALDI Ireland
ALDI’s retained corporate communications agency
FINN Partners has served as ALDI Ireland’s retained corporate communications and public affairs agency since 2022, delivering an integrated communications programme designed to strengthen corporate reputation, support commercial objectives and engage key stakeholders. Operating in one of Ireland’s most competitive and closely scrutinised sectors, ALDI requires a strategic communications partner capable of managing large-scale campaigns, stakeholder engagement, media relations and fast-moving reputational issues across a nationwide retail network.
GOAL
Our goal is to position ALDI as a trusted corporate leader in Ireland while supporting business growth, strengthening relationships with Government and key stakeholders, and demonstrating ALDI’s contribution to Irish consumers, communities, suppliers and the wider economy.
SECTOR EXPERTISE
Retail
FMCG
280 million+
annual media reach generated through FINN’s corporate communications programme
9 million+
media reach achieved through the ALDI25 campaign, generating 66 pieces of national media coverage
60+
meetings with Ministers and elected representatives secured since 2023
100+
media placements and 20 million+ people reached
The Work
Since 2022, FINN Partners has developed and implemented ALDI Ireland’s long-term corporate communications and public affairs strategy, transforming an initial strategic communications brief into a fully integrated programme encompassing media relations, stakeholder engagement, public affairs, issues management and social media support. Working closely with ALDI’s senior leadership team, we have helped develop and communicate the company’s “Value for Ireland” proposition, showcasing ALDI’s positive contribution to Irish consumers, suppliers, communities and the national economy through strategic storytelling, research-led campaigns and high-impact corporate communications activity.
A key component of our work involves protecting and enhancing ALDI’s reputation within a fast-moving retail environment. FINN provides ongoing strategic counsel alongside 24/7 crisis and issues management support, helping the business navigate product recalls, supply chain disruptions, regulatory inquiries and store-level incidents. We provide rapid-response communications, media handling, stakeholder engagement and executive support to ensure operational challenges are addressed transparently and effectively while maintaining public trust.
FINN has also delivered a series of high-profile integrated campaigns to support major business milestones and stakeholder engagement objectives. Most notably, our ALDI25 campaign celebrated ALDI’s 25-year contribution to Ireland through the development and launch of an independently commissioned economic impact report. FINN managed every aspect of the campaign, including research development, media relations, stakeholder engagement, Government relations and event management, culminating in a flagship launch event attended by more than 50 suppliers, partners and the Minister for Agriculture.
Alongside corporate communications, FINN provides extensive public affairs and stakeholder engagement support, managing ALDI’s participation in flagship events such as the National Ploughing Championships and facilitating engagement with Government departments, elected representatives and industry stakeholders. Through research-driven communications programmes covering economic impact, sustainability, planning reform and consumer issues, FINN continues to help ALDI communicate complex business priorities in ways that resonate with the public, policymakers and the media.