OUR WORK 12o Santa rita
Leading 120 Santa Rita’s social media establishment
FINN Partners was chosen by 120 Santa Rita, Ireland’s biggest-selling wine brand, to build a dedicated social media presence tailored to the Irish market. While the brand had strong sales, it had a limited digital footprint locally. 120 Santa Rita sought our support to establish an engaged online community, localise their global content while creating specific content to the Irish market and to promote key moments throughout the year, including their sponsorship of Bord Bia Bloom and their annual ‘120 Hours’ competition.
GOAL
FINN’s goal was to establish a credible and consistent online presence for 120 Santa Rita across Instagram and Facebook. We set out to design a digital engagement strategy that respected the brand’s global guidelines while delivering content that felt authentic, relevant, and engaging to Irish consumers.
SECTOR EXPERTISE
Retail
FMCG
Consumer PR
18 million
views on 120 Santa Rita’s Facebook and Instagram since January 2026
4,000+
new followers since January, having started 120’s Irish Facebook and Instagram channels from scratch
3 million+
users reached by 120 Santa Rita’s Facebook and Instagram accounts since January 2026
12K
interactions on posts across Facebook and Instagram
The Work
FINN developed a practical social media strategy that translated 120 Santa Rita’s global identity into content suited for Irish audiences. We planned, designed, and executed tailored content calendars that balanced core brand messaging with the type of content local consumers expect and interact with. By ensuring a consistent and relevant output, we successfully built the brand’s digital presence from the ground up.
To support key consumer milestones, FINN managed targeted influencer partnerships. During Bord Bia Bloom, we collaborated with creators to highlight 120 Santa Rita’s sponsorship of the event, driving awareness of their on-site activation and the ‘120 Hours’ competition. We partnered with six local influencers to further promote the competition, encouraging direct consumer entries and raising the brand’s overall profile in the Irish market.
Our structured approach delivered clear, measurable results. In less than six months, FINN grew 120 Santa Rita’s Instagram presence from no followers to a community of over 4,000, creating a solid digital platform for ongoing consumer interaction and brand growth.