We combine the mentality of a political campaign with all the elements and savvy of an innovative marketing program. The evolving Public Affairs communications landscape occupies a critical space at the intersection of government and business, and it requires creative approaches to break through the noise. We use hard data to gain a better understanding of values, beliefs and behaviors, which then informs our strategy and targeting. We employ powerful storytelling and amplify authentic voices to create compelling content. But what truly sets us apart is our deep understanding of what drives and motivates influencers, and knowing how and where to intercept them in engaging and appealing ways.