Technology organisations breed a certain type of communicator.
These types of people are able to translate technical, and often difficult to comprehend concepts, into images and language that ordinary people can understand. They are practiced at creating set-piece product launches, celebrating growth, cutting through noise at trade shows and developing thought leadership platforms tied to the business issues of the day.
The dual effects of Brexit, which will continue to cause uncertainty in the European and global markets, and a U.S. Presidency focused on changing the rules and dynamics of international trade, mean that our norms for communicating have changed. These changes will affect how we promote the growth or innovation of our businesses. In addition to being great product marketers, developing industry thought leadership platforms and ensuring our messaging stays one step ahead of our competitors, communicators in technology businesses are going to have become proficient at planning for and communicating change.
International expansion may slow, or the regions to which the organisations we work for would traditionally move first (e.g. the U.K. if you are a U.S. tech company) may change. Jobs may move, and prices may be negatively affected by changes in trade tariffs, and we as a profession are going to be called on for our advice.
Our teams will need to be ready for these calls. And our responsibility as leaders is to make sure they have the tools and training they need to provide good advice, and deliver positive outcomes for the businesses they work for.