Public relations, or earned media, is very different now compared to ten or twenty years ago – it’s about inserting a company’s story into the conversations already taking place across a multitude of channels.
As a result, the days of PR operating in a silo are over.
In the technology sector in particular, PR is undergoing a revolution with campaigns now featuring their own websites, video and even virtual reality.
Integrated communications planning is essential to optimise campaign results – and ensure that PR is integrated to deliver the best bang for your marketing buck.
In a new whitepaper, Finn Partners’ tech practice leader, Sabrina Horn, has explored the issue in more detail. You can read more here: White Paper - Integrated Communications for Technology Companies