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The Name of the M&A Communications Game

It’s a news headline you see almost every week: “Company A to acquire Company B.” 2015 was a record-breaking year for M&A activity, with $1.3 trillion in transactions announced in Q4. This year, industry analysts predict more of the same.  

 

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How not to annoy reporters (and sometimes make an ally)

Earlier this year I was staffing an event, and I made a big mistake. I let someone in a company-branded polo shirt scan my exhibitor badge in exchange for a bag of candy. I didn’t even notice what company this person represented, but it was 3:30 p.m., I had missed lunch, and they had Swedish Fish.

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Defining success in PR: 5 ways to showcase ROI

PR people are constantly asked by clients how to showcase return on investment (ROI). Clients want to see exactly what kind of bang they’re getting for their PR spend, a question many of us in the industry have pondered for some time.

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