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Tips and Tricks in Tech PR

My lucky number has always been 427. Weird – I know. But last year on April 27, my lucky number actually had some significance. I officially became a member of the real world, and more importantly – the PR world.

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How do you Like Them Apples?

You may be familiar with Microsoft’s “I’m a PC” campaign, which was subsequently countered by Apple’s “Get a Mac” campaign a few years ago. These ads truly resonate with those of us who see the technology we choose and use daily as an extension of our personas and style. We put ourselves squarely in one camp or the other, PC or Mac.

 

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  • Views March 7, 2016
Are We Ready to Humanize the Automobile?

Every Monday evening on my walk home from the office, I pass by a beautiful 1969 Shelby Mustang. Wait one second, did I just call a car beautiful? Yes, I did. Any car fanatic will tell you that whether you are at a local car show or viewing the latest spy photographs of a new model release, we tend to assign human characteristics to our favorite vehicles. While we all know cars are not humans, the introduction of autonomous vehicle technology has started to blur the lines.

 

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