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Where Do Snaps Come From?

Toward the end of 2014, a friend over at PR News had asked if I'd be interested in speaking at their June 2015 PR News Digital PR Conference in Miami. Miami during hurricane season wasn't so appealing, but as a natural born schmoozer, I jumped at the chance to mix and mingle with people interested and engaged in the social/digital space.

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Data and Creativity

Not so long ago, if you asked me to describe my best professional attributes, I might say “attention to detail” and “work ethic”. My strengths have evolved because my job demanded it. Social research and analysis is a young field that’s changing as new social channels emerge and older ones transform. This shifting digital landscape requires me to be more creative and entrepreneurial than I’ve ever been.

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