• News February 21, 2013

Inspiration can come from many sources, and as we go about the business of servicing clients, developing strategies and executing programs, opportunities arise that both inspire and impel us towards our very best work. Such is the case in our work with American couturier and ready-to-wear designer, B. Michael. As the newly-appointed agency of record to this venerated luxury brand that is coveted by the most stylish women around the world, Finn Partners was charged with managing all aspects of communication surrounding B. Michael’s Fall/Winter 2013 Couture during Mercedes-Benz Fashion Week.



Inspiration can come from many sources, and as we go about the business of servicing clients, developing strategies and executing programs, opportunities arise that both inspire and impel us towards our very best work.  Such is the case in our work with American couturier and ready-to-wear designer, B. Michael.  As the newly-appointed agency of record to this venerated luxury brand that is coveted by the most stylish women around the world, Finn Partners was charged with managing all aspects of communication surrounding B. Michael’s Fall/Winter 2013 Couture during Mercedes-Benz Fashion Week.

It was literally lights and cameras as our team – Cherelle Washington, Deanna Rakowsky, Kelsy Goldsmith and yours truly – sprang into action.  With the support of other FP team members, including Lyndon Taylor, Lindsay Bubbico and Amy Chang, we managed and wrangled VIPs for the front row and backstage access, facilitated a robust schedule of live interviews and oversaw check-in for more than 400 attendees. The long nights of seating planning, list management and media strategizing all culminated when 32 extraordinary looks came down the runway, evoking audible gasps from the assembled crowd of industry insiders, luminaries and Top Ladies of New York.  Upon the show’s exciting finale, B. Michael, the Master Couturier who has broken color barriers and risen to the top of the fashion world and competitive retail landscape, received a standing ovation.  There were literally no words.  Indeed, B. Michael’s creativity, artistry and commitment to flawless execution were a marvel to behold, a beacon on a dark winter’s evening and above all a source of inspiration for all of us.

Next up: launching the new b. Michael America Red ready-to-wear collection at Macy’s.  I know we are all up for the task.  #Inspiration.