• News March 21, 2012

Hi, I’m Christine Bock, head of the Finn Partners mobile/telecom group and longtime devotee of all things mobile. The industry has evolved over the past two decades into one of the most vibrant, sexy and profitable sectors across the globe. Mobile is now affecting almost everyone on the planet; its uses and impact for business now touches almost every vertical industry. I remember “back in the day”  when we were all excited about the new digital networks being built and our PR messaging was “all about the plumbing” – GSM, CDMA, TDMA, etc. Now, it’s all about how mobile is affecting everyone’s life – whether through their devices games, or apps – the list goes on!

This week, Finn Partners and NetZero teamed to launch what I know to be “a phenomenal game changer in the mobile industry” - the launch of NetZero 4G Mobile Broadband, the fastest and most affordable and protected Internet service for laptops, iPads® and other tablets, and netbooks. Mark Goldston, CEO of United Online and NetZero, says that NetZero is bringing mobile broadband to the masses and bridging the digital divide by making mobile broadband accessible and affordable to “Joe and Jane America.”

This new service, which launched in over 80 cities nationwide, lets consumers create their own personal Internet connections without being tied to unsecure public hotspots at places like coffee shops, airports and hotels. And unlike public Wi-Fi networks, where credit card numbers and other personal information may be exposed to hackers and data thieves, the NetZero 4G Mobile Broadband service delivers a protected, private Internet connection anytime, anywhere within its coverage area. NetZero 4G Mobile Broadband data plans start at just $9.95 per month. Customers are not required to sign a contract, and can upgrade their data plan at any time. Each plan delivers 4G service with download speeds of up to 10Mbps and upload speeds of up to 1.5Mbps.

Our team had just a few months to prepare for the launch, and in that time, the entire program was built from the ground up. A cross-office team worked practically day and night, developing everything from messaging and materials to a media reviews program, satellite media tour, and even social media platforms and programs where there were none before – even securing an opening bell-ringing event at NASDAQ on launch day. It all came to life on March 19th when we saw 75 unique media stories in the first day alone. Associated Press, USA Today, Wall Street Journal – all the major outlets covered our news and met with our CEO. We’re now seeing glowing product reviews, from a careful pre-seeding strategy with the nation’s top reviewers·

I’m proud of our team, and I’m proud to be associated with a company that is driving innovation in the mobile industry. In fact, all of our Finn Partner mobile clients are driving toward this same goal, and I’ll be sharing more stories with you about our thriving practice in the coming months.