Ongoing communications programme will raise brand awareness for start-up designed to connect funders and charitable causes across the UK
Global communications firm, Finn Partners, has today announced that The Good Exchange, a not-for-profit transformational cloud platform, has selected the agency to build brand awareness and publicise its charitable giving in the UK.
The Good Exchange platform has been specifically designed to connect those organisations and individuals who have money to give to good causes, to those who need it most. It ensures matches for funding are viable and the giving process and spend is completely transparent, on a local, regional and national level.
“The Good Exchange has an exciting road ahead and we needed an agency that understood both our charitable intentions and the underlying innovative technology that underpins this,” said Marina Stedman, head of marketing at The Good Exchange. “Finn Partners’ own ethical values, combined with its experience and reputation for creative thought leadership campaigns across different sectors, made the agency a natural fit for us.”
Finn Partners has extensive experience in PR programmes for technology companies and is adept at tailoring these to individual markets, as well as specific experience in CSR and social impact campaigns. Finn Partners intends to raise awareness with a two-pronged campaign; utilising extensive customer references and positioning the company as a thought leader on the future of funding in the UK.
“It is a privilege to be working for such a socially responsible company that is truly breaking new ground in charitable giving,” said Chantal Bowman-Boyles, managing partner, Europe, at Finn Partners, “Our experience in raising awareness for worthwhile causes and in technology will stand us in good stead to position The Good Exchange as the innovator connecting fundraisers and funding as they’ve never been connected before.”