• Views June 30, 2016
How not to annoy reporters (and sometimes make an ally)

Earlier this year I was staffing an event, and I made a big mistake. I let someone in a company-branded polo shirt scan my exhibitor badge in exchange for a bag of candy. I didn’t even notice what company this person represented, but it was 3:30 p.m., I had missed lunch, and they had Swedish Fish.

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  • Views June 29, 2016
  • Views June 23, 2016
  • Views June 21, 2016
Defining success in PR: 5 ways to showcase ROI

PR people are constantly asked by clients how to showcase return on investment (ROI). Clients want to see exactly what kind of bang they’re getting for their PR spend, a question many of us in the industry have pondered for some time.

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  • Views June 20, 2016
  • Views June 20, 2016
Working Hard, Playing Nice and Time to Enjoy the View

It’s been about three years since Widmeyer Communications joined the Finn Partners family. I had just returned from maternity leave when I heard the news and was already experiencing changes at a fierce pace. Surely one more on the list was no big deal, right?

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  • Views June 20, 2016
5 PR Tips for Health/Tech Start-ups

Beyond the world of medical devices, smart technologies – from iPhones to wearables to electronic health record and scheduling systems, to the use of 3D printing – are changing the way health professionals and consumers imagine accessing and applying health innovation. 

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  • News June 7, 2016
  • Views June 1, 2016
  • Views May 31, 2016