I have 25 years experience working at a senior level in communications. I advise clients in the pharmaceutical, medical, telecoms and energy sectors, with a particular focus on public affairs. I began my career as a journalist, working in current affairs and news in radio and television. I’ve advised government ministers, CEOs, leadership teams in large global multinationals on communications, public affairs and advocacy strategies. I moved to agency in 2019 and haven’t looked back.
You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You’re on your own. And you know what you know. And YOU are the one who’ll decide where to go.- Dr. Seuss, Oh the Places You'll Go!
How'd you get here?
Growing up our family ethos was to work hard, aim high, and a sense of ambition was encouraged and supported (values that I’m now instilling in my own children.) The radio was always on in our house and news and current affairs was everywhere, issues were discussed and lively debate ensued. My appetite whetted, I knew I wanted to work in communications. I carved out a role in current affairs radio, producing a flagship award-winning current affairs programme, and then moved to work in a similar role in television before politics came calling. Working on political communications has been a career highlight and I relished the excitement and energy of election campaigns and working in Government. I worked with a minister who was a real visionary and not afraid to challenge the status quo. My time in politics really instilled the importance of teamship and resilience, values that remain pillars of my approach to work. I like to be put outside my comfort zone, probably one of the reasons I moved to agency. I love working with different clients, the ‘no two days are the same’ vibe and the challenge of juggling competing demands (both at work and at home!)