Giana joined Finn Partners in February 2012 and specialized in B2B technology with a passion for healthcare. She’s had an extensive line-up of technology clients during her tenure at Finn Partners as well as Ogilvy Public Relations, including Ingram Micro Mobility, GT Nexus, MOBI, ExactTarget (now Salesforce), Xchanging, Fleetmatics, Globant and Zebra Technologies.
As a media specialist at Ogilvy Public Relations, she helped build, lead and execute targeted global and national media relations programs with measurable results and acted as an advisor to clients in the technology practice. Additionally, in her role as account lead she was responsible for spearheading overall strategy, messaging and position development, content creation, and creative direction.
In the healthcare and pharmaceutical space, she has represented Blue Cross Blue Shield Association, Quintiles, Health Care Service Corporation, Amarin Pharmaceuticals, Aralez Pharmaceuticals, Medisafe, St. Jude Medical, Arterys, EarlySense and Veeva Systems. This work has spanned crisis communications, executive thought leadership programming and advocacy. She has a particular passion for developing healthcare technology start-ups, particularly in the oncology field.
Throughout her career, she has managed complex global and national account work had a hand in IPOs, mergers and acquisitions, event coordination, re-brands, and corporate reputation management programming.