Associate Vice President
Emily now works predominantly on the PR for tourist boards and specialises in changing the perception of brands with strategic campaigns that weave in broadcast, traditional PR and social media platforms. Over the past three years, Emily has gathered extensive experience on working with content creators and influencers and has led on several award-winning initiatives that harness the power of social media alongside a more traditional editorial approach. Emily’s USP lies in her cultivation of top tier media relations and her ability to form long lasting and valuable relationships with the UK’s leading editors, producers and content creators. A senior account manager, 2019 saw Emily nominated and shortlisted for two separate industry awards: The Travel Marketing Awards and the Association of Women in Travel, where she was a runner up in both awards for the category of Rising Star of PR.
THERE ARE ALWAYS FLOWERS FOR THOSE WHO WANT TO SEE THEM - HENRI MATISSE (IL Y A DES FLEURS PARTOUT POUR QUI VEUT BIEN LES VOIR)
How'd you get here?
Travel has always been in Emily’s blood. Born in Indonesia to a Norwegian father and a Canadian mother, Emily has since lived in the Philippines and West Africa and studied in San Francisco and Sydney. After graduating in English and American literature, Emily made the move into Travel PR. Over the course of seven years, Emily has specialised in working with luxury tour operators, boutique hotels, international hotel brands as well lifestyle, restaurant and beauty PR, before landing at Brighter and specialising predominantly in tourism boards.