A NEW TOOL TO MEASURE AND DIRECT SOCIAL GOOD ACROSS CORPORATE AMERICA
November 9, 2018
Today, Finn Partners, in partnership with Harris Poll, unveiled the Societal Return on Investment (SROI) Index, a new proprietary index and diagnostic tool that can measure a company’s corporate reputation for social good and unlock opportunities to align -- or realign -- efforts for maximum impact.
More than ever before, companies are investing in corporate reputation and CSR activities because they realize the tremendous influence public perception has on business outcomes. SROI provides business leaders with an unprecedented read of the specific aspects of their performance related to social good that can unlock business value and help prioritize investments.
What makes this unique
SROI brings together elements of leadership, citizenship and real-world engagement to create a holistic assessment that is reflective of what people care about and what impacts business. It offers valuable insights into perception across demographics by age, gender, region, income and party affiliation, as well as by comparisons by industry.
For this inaugural Harris Poll and Finn Partners Societal ROI Index, we have released the top 20 companies known for social good and new data on the social issues that Americans want companies to address.