As a member of the Finn family, the PR Agency world has been a part of my life since I was a child, so in 2000 when I first came to work at the agency founded by my grandfather David Finn, the hallways and many of the people were already familiar to me.

I had become very comfortable with technology while I was studying computer science and digital music at Brown University. During my early years on the Interactive team, I felt that there was always something new to learn from my colleagues as we launched websites for our wide array of clients including Kellogg's, Perdue Farms, the Council on Foreign Relations, Johnson & Johnson, the Ad Council (SmokeyBear.com and Ready.gov), and the International Center of Photography.

After a few years I found myself working on the global rebranding of the pharmaceutical company Novartis, and the opportunity arose for me to transfer to our Paris office and work closely with the Novartis web team in Switzerland as well as with many of our French clients.

It was a challenge to keep up with everyone back home while I was living abroad, but I soon heard about a brand new platform where I could quickly share ideas with friends and colleagues (Twitter) and a few months later a growing social network opened up to the general public (Facebook). From that moment on, everything changed.

Fast forward a few years, and not only has the online world continued to evolve at a rapid pace, but so has the PR profession itself. At Finn Partners, the digital "team" I lead is not a stand-alone division, but rather a mindset that cuts across the entire agency. By combining our "traditional" tactics with our "digital" thinking, we are able to accomplish amazing things, and to this day I'm constantly learning from every member of the Finn Partners team. They have all become part of my extended family.

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