Id like to say it was planned, but my route into PR was pretty haphazard. I started out as an electronics engineer, moved into product marketing, then technical journalism and, from there, ended up in tech PR almost by accident. Having got here, I love it and looking back I can see exactly why because PR, or at least tech PR where I have spent my entire PR career, combines the best aspects of all of my previous jobs commercial pressure and sales skills with the need to understand technology and the ability to communicate clearly.

Having stumbled into PR, I spent a couple of years running the London office of a small tech PR firm headquartered in Paris, before deciding to fulfill my lifelong ambition of starting my own business and in 1992, with my wife Sarah, we set up our own firm, Johnson King. Although my wife quit the firm after just 9 months when our third daughter was born, we prospered. After 22 years wed built a great European tech PR firm with offices in London, Paris and Munich, a reputation as one of the best agencies to work for and a whole host of awards for the superb quality of our work.

Then I met Peter Finn and the opportunity to be part of his vision for Finn Partners was too much to resist. The momentum that Finn Partners has as a fast growing, an international firm is infectious and we share unnervingly similar values on the importance of treating people well and building collaborative working environments as well as sharing an almost obsessive focus on delivering excellent client service.

At Finn Partners today, we have an expanding international team and it is great to be at the forefront as the agency transitions into a truly leading global player.

Outside of work, I have three beautiful grown up daughters and a wonderful grandson to spoil and keep us busy. We love a project and my wife and I are in the process of renovating (completely rebuilding) a coastal home in Whitstable, less than an hours drive from our home in London. I cycle, play football (soccer), watch football (Arsenal), love live music and drink (probably too much) red wine.