If you'd told me 20 years ago that I'd be running the London office of an international Public Relations firm - I wouldn't have believed you.  At the time I'd just passed the Bar exams and had very grandiose ideas about how I'd be representing individuals without a voice, standing up for fairness and justice, and generally saving the world.....

I never practiced at the Bar, instead I went to work for an entrepreneur, who gave me as a first assignment the job of rehabilitating the reputation of our Group marketing director, a man he'd hired on his release from prison.  I didn't realise it at the time, but my first real job was in PR and I was hooked.  A year later, that man won his appeal to the European Court of Human Rights.  And I'd discovered that the ability to sift evidence, analyse information and create a compelling narrative could effect change both in and outside a courtroom.

Since then I've worked across the whole gamut of communications disciplines - in both agency and in-house roles. I've launched products for companies like Panasonic, British Airways, Nokia and Johnson & Johnson, built corporate reputation for organisations like Oracle, London Business School and FedEx, recruited talent for Shell, managed crises for Cadbury-Schweppes and Jones Lang LaSalle, helped Expedia, HSBC, the International Trade Centre and Coca-Cola engage with employees, and delivered award winning transformational change communications for BT.

I'm passionate about the power of integrated communications, and the collaboration amongst people with different skills, and from different geographies, backgrounds and worldviews, that makes it happen.

Twenty years later - finding the way to tell an engaging story, through whatever medium, to any audience - and to see the 'lightbulb moments' as you change people's opinions - is still the thing that excites me most about my job.

 

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