“Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not. ”The Lorax, Dr Seuss
HOW'D YOU GET HERE?
I’ve always loved the writing and wanted to do more of that. So in 2001, I decided to leave my last inhouse Communications job one weekend, registered a company on Monday, bought a laptop and a printer, and that was it. My husband and partner, Allan, joined me shortly after. We took it one day at a time, one client at a time. We were small but we gave it our absolute all. And here we are today with a team of almost 40, doing what we love.
My days are filled by client conversations, messaging workshops, media and crisis communications training, and internal coaching for a fast-growing team. Before starting Ying Communications in 2001, I worked for two great brands, Singapore Airlines and IBM, in customer service, public affairs, communications and corporate sales. Finally, I’m a qualified but completely un-tested English barrister with a law degree from King’s College, University of London.