“I owe this mantra to Tom Waits: ‘The way you do anything is the way you do everything."
HOW'D YOU GET HERE?
If you mean Washington, I circled like a hawk in a big loop from South Carolina to Memphis to New York before landing in DC a trillion years ago. If you mean Finn Partners, we sold out to The Man in 2016 after 35 years of branding professional services and it was the best decision I’ve made…well, save my wife, my kids and my garden, in that order. Proud to be a part of a great organization.
I began my career as a freelancer illustrator before building Greenfield/Belser with my wife where I was president and creative director. We grew to be an interactive brand design agency focused on services marketing, winning over 500 awards. I’ve judged about 20 competitions including the Communication Arts Design Annual and the WebAwards. I was awarded the only Lifetime Achievement Award by the Legal Marketing Association (LMA), inducted into their Hall of Fame, as well as the DC Art Directors Club Hall of Fame. In 1997, Bill Clinton gave me a Presidential Design Award for the design of Nutrition Facts, the nation’s food labeling system. Now, one of Finn DC’s Managing Partners. And I’m humble.