The Los An­ge­les Au­to Show is the most wide­ly at­tend­ed con­sumer au­to show in the world, and for the last sev­en years it has re­lied on mem­bers of our team to help en­sure its suc­cess. The chal­lenge: to con­vince ma­jor au­to man­u­fac­tur­ers to de­but at the show, to iden­ti­fy themes and craft mes­sages that at­tract wide­spread me­dia at­ten­tion, and to drive and ex­ploit that at­ten­tion to max­i­mize con­sumer at­ten­dance.
In 2011 the fo­cus was on in­no­va­tive "green" ve­hi­cle de­buts, and ad­vanced tech­nolo­gies that en­hance safe­ty and ve­hi­cle in­fo­tain­ment. By the time the show opened, more than 70 new "green" ve­hi­cles were fea­tured, from electrics and hy­brids to hy­dro­gen fu­el cell and na­t­u­ral gas ve­hi­cles, show­cas­ing vir­tu­al­ly ev­ery ma­jor au­to­mak­er. And the new wave of fu­turis­tic tech­nolo­gies was very much on dis­play - ra­dar sen­sors that mon­i­tor driv­er alert­ness, ad­vanced Blue­tooth ap­pli­ca­tions, lane as­sist, au­to­mat­ic brak­ing, cloud com­put­ing and much more - from lead­ing man­u­fac­tur­ers such as Au­di, Cadil­lac, Ford, Hyun­dai, Mercedes-Benz, and Toy­o­ta among others. With more than 50 World and North Amer­i­can ve­hi­cle de­buts, and 1,000 of the lat­est ve­hi­cles rang­ing from sports cars and se­dans to crossovers and mini­vans, the LA Au­to Show was big­ger than ev­er.