We are moving towards a future in which the computer driven devices that make our lives more efficient, abundant, and enjoyable, whether they are in our homes or offices, our cars or our backpacks, will all communicate with each other as easily as people communicate with each other today. That future of interconnectivity is closer than most people think, and it’s a future being built by innovators like Marvell Technology.
Marvell asked us to help it tell the world about what that future could look like, including the critical role that Marvell will play in bringing it into existence. Marvell can deliver the crucial elements of this “connected” universe—the embedded technology that makes such communication possible, more powerful, efficient chips to drive that technology, and a commitment to “green” technology that provides more power while consuming less energy. It’s a compelling story in a technologically evolving and ecologically challenged world.
We built our own network for Marvell. A different kind of communications network—this one made up of journalists, bloggers, and respected influencers in computer intensive industries. Its multi-faceted campaign was dynamic, comprehensive and innovative. We coordinated extensive media tours that showcased Marvell on both coasts and in key European markets, as hand-picked reporters learned first-hand about a product line that outperforms, out prices, and outclasses its larger competitors. We hosted unique industry events that generated major “buzz” via celebrity and major influencer appearances, leveraging everyone from major Hollywood stars to important voices in the fields of film production and gaming. We created platforms for Marvell’s top executives to spread the word about their work, and build strong relationships with key voices in the media.
There are many ways to judge a PR campaign—number of impressions, breadth and diversity of coverage, the quality and opinions offered by that coverage. By all of those metrics our campaign was a success, with hundreds of millions of impressions across all categories, positive articles and coverage from top influencers like The Wall Street Journal, Forbes, and The Financial Times, and a prominent presence as an expert resource on top business and consumer-focused TV shows. The bottom line was that this growing admiration among the experts and the general public for Marvell’s accomplishments and expertise simply indicated that Finn Partners had once again done its job.