We are mov­ing to­wards a fu­ture in which the com­put­er driv­en de­vices that make our lives more ef­fi­cient, abun­dant, and en­joy­able, whether they are in our homes or of­fices, our cars or our back­packs, will all com­mu­ni­cate with each other as eas­i­ly as peo­ple com­mu­ni­cate with each other to­day. That fu­ture of in­ter­con­nec­tiv­i­ty is clos­er than most peo­ple think, and it­’s a fu­ture be­ing built by in­no­va­tors like Mar­vell Tech­nol­o­gy.
Mar­vell asked us to help it tell the world about what that fu­ture could look like, in­clud­ing the crit­i­cal role that Mar­vell will play in bring­ing it in­to ex­is­tence. Mar­vell can de­liv­er the cru­cial el­e­ments of this “con­nect­ed” uni­verse—the embedd­ed tech­nol­o­gy that makes such com­mu­ni­ca­tion pos­si­ble, more pow­er­ful, ef­fi­cient chips to drive that tech­nol­o­gy, and a com­mit­ment to “green” tech­nol­o­gy that pro­vides more pow­er while con­sum­ing less en­er­gy. It­’s a com­pelling sto­ry in a tech­no­log­i­cal­ly evolv­ing and eco­log­i­cal­ly chal­lenged world.

We built our own net­work for Mar­vell. A dif­fer­ent kind of com­mu­ni­ca­tions net­work—this one made up of jour­nal­ists, blog­gers, and re­spect­ed in­flu­encers in com­put­er in­ten­sive in­dus­tries. Its mul­ti-facet­ed cam­paign was dy­nam­ic, com­pre­hen­sive and in­no­va­tive. We co­or­d­i­nat­ed ex­ten­sive me­dia tours that show­cased Mar­vell on both coasts and in key Eu­ro­pean mar­kets, as hand-picked re­porters learned first-hand about a prod­uct line that out­per­forms, out prices, and out­class­es its larg­er com­peti­tors. We host­ed unique in­dus­try events that gen­er­at­ed ma­jor “buz­z” via celebri­ty and ma­jor in­flu­encer ap­pear­ances, lev­er­ag­ing ev­ery­one from ma­jor Hol­ly­wood stars to im­por­tant voic­es in the fields of film pro­duc­tion and gam­ing. We cre­at­ed plat­forms for Mar­vell­’s top ex­ecu­tives to spread the word about their work, and build strong re­la­tion­ships with key voic­es in the me­dia.

There are many ways to judge a PR cam­paign—num­ber of im­pres­sions, breadth and di­ver­si­ty of cov­er­age, the qual­i­ty and opinions of­fered by that cov­er­age. By all of those met­rics our cam­paign was a suc­cess, with hun­dreds of mil­lions of im­pres­sions across all cat­e­gories, pos­i­tive ar­ti­cles and cov­er­age from top in­flu­encers like The Wall Street Jour­nal, Forbes, and The Fi­nan­cial Times, and a promi­nent pres­ence as an ex­pert re­source on top busi­ness and con­sumer-fo­cused TV shows. The bot­tom line was that this grow­ing ad­mi­ra­tion among the ex­perts and the gen­er­al public for Mar­vell­’s ac­com­plish­ments and ex­per­tise sim­p­ly in­di­cat­ed that Finn Part­n­ers had once again done its job.