HELEN AMES


CLIFF BERMAN


CHRISTINE BOCK


HOPE BOONSHAFT


ROBIN CRAWFORD


JOE FOSTER


ROSALIE M. HAGEL


DAVID HAHN

 


MIRANDA HARPER


SHELLY HOLMES


GO'EL (GLENN) JASPER


CASY JONES


BRENDA LYNCH


MIRIAM MILLER


ANN MORRIS


JEFF SEEDMAN

 


HELEN SHELTON


MARK SINGER


AMY TERPELUK

 

 

Go'el (Glenn) Jasper

GO'EL (GLENN) JASPER
Senior Partner, Managing Director

goel@finnpartners.co.il

FROM THE BLOG

It's funny how things work out sometimes. On the one hand, I've spent my entire career (almost 20 years) doing PR. On the other, I can't stand it when people call me a "PR guy." I guess the places I've been and the experiences I've had during my career have played into that.

I began my career at Hill and Knowlton, and then at TSI Communications (eventually gobbled up by Golin-Harris) where I spent six years doing everything from representing Mazda on the U.S. East coast, to helping Oscar Mayer launch its fat-free hot dog, to helping many tech and telecom companies make a name for themselves.

From there, I moved on to running PR in-house at a young dot-com start-up before moving on to a well-established telecom equipment manufacturer. Each stint included all the ups and downs of the hi-tech world, from a senior management team spending $86 million in VC funding to a rising—and then plummeting—share price. And since both companies were international, I was able to gain the valuable experience of how our craft is done differently in different countries around the world.

Most importantly, the combined experiences—first at the agencies and then in-house—gave me a full picture for the role PR plays in helping an organization achieve its goals.

And that is the philosophy I brought with me first to Ruder Finn, and now Finn Partners, when my family moved to Israel at the end of 2004. The fact that I was appointed as managing director of the Israel operation shortly thereafter only strengthened our office's focus on tapping into our clients' objectives and helping at a more strategic level.

That's how I approach PR, but I really don't think it makes me a "PR guy."

When I'm not working with my team to make great things happen for our clients, I'm spending time with my wife, Gilla, and eight fantastic children, who remind me often that they are clients, too. In addition, I love running and am fascinated by Jewish history, which I study often.