Cliff Berman is a senior partner and agency director of consumer marketing. He has been a consumer PR specialist for 20 years and has worked on and led major programs in virtually all consumer product categories, including consumer technology, food and beverage, consumer health and others. His clients have included Microsoft, Apple, Procter & Gamble, NetFlix, Absolut, Johnson & Johnson and others, for whom he has created and managed major programs.
He has been responsible for global communications initiatives for Johnson and Johnson, Microsoft and Rosetta Stone. He has also overseen major initiatives in the area of environmental sustainability and cause marketing for Tide detergent, PUR water filters, Hyundai and others.
Additionally, Cliff has extensive experience in integrated marketing campaigns and has worked with a wide range of leading advertising, in-store, digital marketing and other specialty agencies while integrating public relations into holistic campaigns.
Prior to joining Finn Partners, Cliff led global consumer marketing for Edelman Public Relations worldwide. Before going into public relations, he was staff writer at Good Housekeeping magazine.