Sometimes you have to trust that you will land exactly where you are supposed to be—and by that, I mean Finn Partners. I spent fifteen years in the entertainment business spearheading regional marketing campaigns for New Line Cinema including the studio's top 10 highest grossing films such as Austin Powers, Wedding Crashers, Elf and The Lord of the Rings. J.R.R Tolkien said, "All we have to decide is what to do with the time that is given us." I knew it was time to take what I had learned in the entertainment industry to focus on more serious societal issues.
The bottom line is that if you know public relations, you know public relations. And I could use the skills I had fine-tuned at New Line Cinema to do more substantive work.
One day I found myself as an entertainment publicist and the next day I was arranging a press conference at the United Nations for the release of the Human Security Report. Among my many accomplishments with the team that is now part of Finn Partners, I have managed Liz Claiborne Inc.'s award-winning Love Is Not Abuse campaign to fight teen dating abuse, co-authored a study in the Journal of Adolescent Health, spoke as an expert at UNIFEM's Strategic Imperatives for Ending Violence against Women Conference and was awarded the PRSA Bronze Anvil Award of Excellence for Speeches. Child abuse, domestic violence and the nation's early education crisis are just a few of the many pressing issues that impact each and every one of us in some capacity and deserve our attention.
It may seem that I took an unconventional route to get me here, but that is the epitome of this agency—taking chances because you believe you can make a difference.